Segment.com reorganized its office as part of its “antidistraction campaign.” According to an article in the Wall Street Journal, the company cut back on its internal text messaging service and moved “some of its communication back to email to reduce the number of notifications employees were receiving.”

a. Is it possible that this movement from a new technology—text messaging—to an older technology—e-mail—represented positive technological change at Segment? Briefly explain.

b. Suppose that competition for software engineers results in Segment.com having to pay them higher salaries. Would the fact that the firm will now face an increased cost of providing its services be an example of negative technological change? Briefly explain.