In the first wave of electronic commerce, many businesses tried to capitalize on a first-mover advantage. In
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In the first wave of electronic commerce, many businesses tried to capitalize on a first-mover advantage. In the second wave, businesses were more likely to employ a smart-follower strategy. In about 100 words, compare the first-mover advantage to the smart-follower strategy.
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The firstmover advantage refers to the benefits gained by a business that is the first to enter a ne...View the full answer
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