Why is demographic information about a Web sites visitors a factor in the pricing ofadvertising sold on

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Why is demographic information about a Web site’s visitors a factor in the pricing ofadvertising sold on that site?

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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Question Posted: Apr 03, 2023 04:04 AM

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Why is demographic information about a Web sites visitors a factor in the pricing ofadvertising sold on

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Electronic Commerce

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