Question: Suppose you are planning to buy a new phone and would like to pick a one that fits your preferences out of the following

Suppose you are planning to buy a new phone and would like to pick a one that fits your preferences out of the following thre

Suppose you are planning to buy a new phone and would like to pick a one that fits your preferences out of the following three brands. Your evaluation according to the given criteria is shown in the table below. a) If the quality is a benefit criterion and the weight is a cost criterion, what is your best choice? Use TOPSIS with equal criteria weights. b) Starting from a weight of "0" for the brand, sketch the Closeness Coefficient of Apple vs. the brand weight by increasing the weight with increments of 0.1. Put the weight on the x- axis. Type IPhone Samsung Xiaomi Logo SAMSUNG Brand and Quality out of 10 Weight out of 10 (1 is lightest) 9 8 5 7

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a To determine the best choice according to the given benefit and cost criteria using TOPSIS we need to first normalize the criteria For the benefit criterion of quality we can use the formula Normali... View full answer

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