Your firm has recently developed a revolutionary new chemical that is widely applicable,
nearly costless, and does not harm the environment. However, before widespread production, you must identify the largest manufacturing companies worldwide that might be interested in your new product. The Industry Week’s IW 1000 ranking should prove useful for this task. This can be found using the search term “largest manufacturing companies” at globaledge.msu.edu/ibrd (and check the box “Resource Desk only”). From there, follow the link to the IW 1000 database and then choose the chemicals industry as a choice criterion. Because your firm is based in the United States and focused on the domestic market, which companies are feasible to target for a comprehensive sales strategy? If you were planning to enter a new market, which would it be?