All of the following entrepreneurs have carefully studied pricing strategies and have put these principles to work.

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All of the following entrepreneurs have carefully studied pricing strategies and have put these principles to work. From the information below, can you tell which strategy from table 9.1 they have decided to use?

a. Ervin’s barber shop offers $15 haircuts and $10 shaves, but you can get them both for $22.

b. Albert’s photography has won a number of awards for its outstanding quality. Due to this, he now charges 30% more than his competitors.

c. The Anna Brown Museum offers a discounted admission price on weekdays when attendance is low.

d. Angela’s Tanning sells tanning packages for $99.

e. Floyd sells good shirts $15, better shirts at $25 and best shirts at $35.

f.Assured Lawn Care Service charges $25 to mow the lawn, $5 more if you want the grassed bagged, $10 to do edging, $30 to fertilize, $15 to aerate and $25 for weed killing.

g. Gail offers a back-to-school sale each year.

h. The Auto Shack’s ad mentioned an incredibly low priced car, but when you got there, it was way in the back of the lot and about the ugliest color you had ever seen – nothing at all like that red sports car you passed near the entrance.

i. Tian told her best friend, Ahn, to use Associated Brokers and the next time Tian made a trade, the company waived their fee because Ahn had set up an account with them.

j. Delmar was happy; he just bought his 9th carwash and now got one free.

Melissa was the newest babysitter in the neighborhood. In order to attract a lot of clientele quickly, she set her prices considerably below the competition.


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Related Book For  answer-question

Entrepreneurial Small Business

ISBN: 978-1259573798

5th edition

Authors: Jerome Katz, Richard Green

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