Darrel had a terrific idea, but little money. David had the money, but no ideas. They decided

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Darrel had a terrific idea, but little money. David had the money, but no ideas. They decided to partner up and start a small business. Darrel was really excited about his idea and spent long hours trying to get the business up and running. David laughed, “Darrel’s the idea guy. I don’t know much at all about this and probably would mess things up if I got involved.” When it came time to market their product, Darrel thought an infomercial would be a good idea so they could demonstrate how their creation worked. David balked at the cost and wanted to do a mailer.
 
 These two exhibit which of the common pitfalls unconnected entrepreneurial teams?

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Entrepreneurial Small Business

ISBN: 978-1259573798

5th edition

Authors: Jerome Katz, Richard Green

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