Question: =+ Explain your metrics. Rather than using generic assumptions, such as the famous 1% rule (when someone claims that he or she will simply get

=+• Explain your metrics. Rather than using generic assumptions, such as the famous ‘1% rule’

(when someone claims that he or she will simply get 1 per cent of a huge market with no research to back up the claim), highlight the metrics that were used to calculate any revenue projections.

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