Jason Murphy is thinking about starting a firm in the fitness drinks industry. When asked by a

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Jason Murphy is thinking about starting a firm in the fitness drinks industry. When asked by a potential investor if he had studied the industry, Jason replied,

“The fitness drink industry is so full of potential, it doesn’t need formal analysis.”

Will Jason’s answer satisfy the investor?

In what ways will Jason limit his potential if his current attitude about the importance of industry analysis doesn’t change?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Feb 27, 2024 03:07 AM

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Jason Murphy is thinking about starting a firm in the fitness drinks industry. When asked by a

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Entrepreneurship Successfully Launching New Ventures

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