One of your classmates recently opened a new gym in an up and coming professional area. She
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One of your classmates recently opened a new gym in an up and coming professional area. She is an accomplished trainer, but has little experience in business. She asks your help in coming up with a specific target market. You share with her the STP process.
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The STP process Segmentation Targeting Positioning is a valuable framework to help your classmate identify and reach a specific target market for her ...View the full answer
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