Refer to Case 9.1, which focused on Dry Soda, the maker of nonalcoholic soda that’s paired with fine food. If you were hired to conduct an intellectual property audit for Dry Soda, list 10 specific things you would check (or audit) to make sure that Dry Soda is doing exactly what it should be doing regarding the intellectual property that it owns.

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CASE 9.1 DRY Soda: How One Company Put the Right People in Place both Prelaunch and Postlaunch Web: www.DRYsoda.com Twitter: DRYSODA Facebook: DRY Soda Co. Bruce R. Barringer, Oklahoma State University R. Duane Ireland, Texas A&M University Introduction In 2005, Sharelle Klaus was lamenting the lack of beverage choices for women who like upscale dining but can't drink alcohol while they're pregnant. A mother of four, she had experienced this frustration before. Klaus would frequently dine out with her husband and others, but felt left out when he and their dinner companions ordered wine to complement their meals. The restaurants