Spend some time studying Kim Levine, the homemaker who created Wuvit, a pillow filled with 100 percent
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Spend some time studying Kim Levine, the homemaker who created Wuvit, a pillow filled with 100 percent natural grain. Describe how the Wuvit was created and the steps that Levine took to bring it to market. Speculate on the intellectual property issues surrounding this product.
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Kim Levine a homemaker created Wuvit a pillow filled with 100 percent natural grain out of a desire to alleviate her familys aches and pains naturally The creation process of Wuvit involved several st...View the full answer
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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