Question: This section advocates using qualitative and quantitative data to develop products and find the right market for them. When might it be appropriate to rely

This section advocates using qualitative and quantitative data to develop products and find the right market for them. When might it be appropriate to rely heavily or solely on quantitative data? Can you think of a product that had very high usage rates that was incredibly popular but that almost as quickly fell out of favor? Which is better at predicting a fad: qualitative data or quantitative data?

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Relying heavily or solely on quantitative data is appropriate in certain situations especially when you need to make datadriven decisions measure the ... View full answer

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