Question: Using the composite approach to segmentation discussed in this chapter (also see Figure 5.1), map out a segmentation scheme for the market in which you

Using the composite approach to segmentation discussed in this chapter

(also see Figure 5.1), map out a segmentation scheme for the market in which you intend to compete. What insight does it provide? Is there a segment

(or segments) that provides an opportunity upon which to build your venture? Why?

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