Question: Using the composite approach to segmentation discussed in this chapter ( also see Figure 5 . 1 ) , map out a segmentation scheme for

Using the composite approach to segmentation discussed in this chapter (also see Figure 5.1), map out a segmentation scheme for the market in which you intend to compete. What insight does it provide? Is there a segment (or segments) that provides an opportunity upon which to build your venture? Why?

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