What is a trade secret? Provide an example of a trade secret, and describe how it helps
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What is a trade secret? Provide an example of a trade secret, and describe how it helps a firm establish a competitive advantage in the marketplace.
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A trade secret is confidential information that provides a business with a competitive advantage over others who do not know or use it Unlike patents ...View the full answer
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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