1. What steps did Zappos take early in its life as a company to overcome the liability of newness?

2. What can entrepreneurs learn from Zappos’ experience about motivating employees and building a healthy organizational culture?

3. Do some additional Internet research about Zappos’ decision to shift to a “holacracy” approach to organization and management and whether Zappos is sticking with this approach. Use the information you found to provide an update on the health of Zappos’ organizational culture.

4. In 2000, Tony Hsieh wrote a book titled Delivering Happiness in which he asserts that employee satisfaction is the key to business success. Do you think Hsieh is right? On a scale of 1 to 10 (10 is high), how important do you think employee satisfaction is to business success? Explain your answer.