In your own words, describe in two or three sentences what your main takeaway was from the discussion on the outcomes model. In a second paragraph, explain in a sentence or two why the question "What effect will this message have?" may require a greater degree of professionalism and self-composure than the "Will they get it?" on its own. And if you want (not required!), consider exploring in a third paragraph how the outcomes model and the process model may be complementary.

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From the discussion on the outcomes model the main takeaway is the emphasis on evaluating the impact ... View the full answer