Do you agree with Bis idea of using temporary pop-up shops in certain cities to test their
Question:
Do you agree with Bi’s idea of using temporary pop-up shops in certain cities to test their market potential for Blank Label’s custom-made clothing line? Explain. What are the advantages and disadvantages of this technique?
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As the previous boxed feature points out popup stores o...View the full answer
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Hemstone Ouma
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Related Book For 
Essentials of Entrepreneurship and Small Business Management
ISBN: 978-0134741086
9th edition
Authors: Norman M. Scarborough, Jeffrey R. Cornwall
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