Essentials of Entrepreneurship and Small Business Management(9th edition)
Authors:
Norman M. Scarborough, Jeffrey R. Cornwall
In Stock: 2 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 134741080, 9780134742601 , 978-0134741086
Book publisher: Pearson
Book Price $0 : Essentials of Entrepreneurship and Small Business Management by Norman M. Scarborough and Jeffrey R. Cornwall is a pivotal guide for budding entrepreneurs and small business owners. The 9th edition offers a comprehensive blueprint for starting and running successful ventures. The book emphasizes the integration of entrepreneurial thinking and innovative business strategies, providing readers with the necessary tools and frameworks to navigate the complexities of small business management. Key concepts such as business planning, financing, marketing, and risk management are explored in-depth. The book is structured with practical examples, case studies, and exercises that enhance understanding and application of theoretical constructs. One of the main strengths of this edition is its updated solution manual and answer key that assist students in applying learned concepts to real-world scenarios. The detailed table of content provides a clear roadmap, facilitating easy navigation through topics, whether it be understanding consumer behavior or leveraging digital media for business growth. Scarborough and Cornwall’s work is widely praised for its applicable insights and practical approach, evidenced by its adoption in numerous academic courses. By fostering a deep understanding of the entrepreneurial ecosystem, this book equips readers to identify opportunities, formulate strategic business plans, and manage operations effectively, thereby driving success in the competitive business landscape. Cheap access to quality education is made easier with this book’s affordable resources.
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