Notice that the founders of Zkipster used a direct, localized sales approach to enter new markets. What
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Notice that the founders of Zkipster used a direct, localized sales approach to enter new markets. What are the advantages and the disadvantages of setting up local sales operations? Why do most small companies that sell internationally use trade intermediaries rather than open local offices?
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The advantages for Zkipster to the direct sales approach include Full control f...View the full answer
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Related Book For 
Essentials of Entrepreneurship and Small Business Management
ISBN: 978-0134741086
9th edition
Authors: Norman M. Scarborough, Jeffrey R. Cornwall
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