Why are many companies shifting to a multichannel strategy that involves both physical stores and an online

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Why are many companies shifting to a multichannel strategy that involves both physical stores and an online presence?

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Essentials of Entrepreneurship and Small Business Management

ISBN: 978-0134741086

9th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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Question Posted: Dec 26, 2018 07:43 AM

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Why are many companies shifting to a multichannel strategy that involves both physical stores and an online

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A multichannel strategy allows a company to combine th...View the full answer

Essentials of Entrepreneurship and Small Business Management

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