Ludvig Ahlquist, who has considerable experience in the home security industry, is planning to launch a new line of home security alarms that he believes would be superior to other products in the market. Ludvig knows how to develop a concept statement and administer a buying intentions survey but is less clear about the type of library and Internet research that might help in assessing the demand for the proposed product.

If Ludvig asked you about this, what advice would you provide about how to conduct successful library and Internet searches?