Two friends and coworkers just left their jobs with Microsoft to launch a business that will sell a new type of printer. They wrote a full business plan that they want you to review. When reading the plan, you noticed that several key sections begin with the phrase “We believe . . . .” Is any knowledgeable person who reads this business plan going to know what “We believe . . . ” really means? What is the problem with including the phrase “We believe . . . .” to introduce key sections of a business plan?