Questions and Answers of Strategic Market Management

Why was an understanding of the market landscape so critically important during Tesla’s nascency for its eventual success?
What additional environmental trends discussed in the chapter or elsewhere do you think are relevant to Telsa’s success in the marketplace going forward?
What environmental trends does Coca‐Cola’s water initiative act on?
Investigate Coca‐Cola’s stated purpose and describe why this initiative is consistent or inconsistent with that purpose.
Consider other businesses that take key resources from communities for their operations. Following Coca‐Cola’s lead, describe a strategy that converts the potential threat this represents into an
Why is an understanding of the unique customer and consumer tensions so important to commercializing a business? Highlight another example of how a company’s understanding of its customers played a
What other “jobs to be done” exist in the dating app category? What strategies should be used by Bumble or its current or potential competitors to meet these unmet needs?
Develop a segmentation scheme to capture the online dating market? Which market do you think is worthy of more attention?
Why should P&G take on gender inequity in India? What are the risks?
What type of ongoing customer insight work is important to monitoring social change and brand perceptions?
How do you think P&G’s segmentation of its consumers changed throughout the iterations of this campaign and how do you think its segments will shift going forward?
Why was it important for ByteDance to have a solid understanding of its competitors in order to successfully launch TikTok?
Briefly describe TikTok’s competitive advantage. How did that competitive advantage help the brand grow its user base?
What actions should TikTok take now to protect its competitive advantage into the future?
What market segments exist in the hot sauce market?
How does McCormick’s acquisition of Cholula impact competitive dynamics in the hot sauce market? More specifically, how does it impact competitive rivalry?
Given industry growth and profitability, new entrants are likely. Who is most likely to enter? How can McCormick protect its share amidst this likely influx?
How did an understanding of the environment and consumer tensions prove critical towards Abbott’s development of a novel strategy?
What were some of Abbott’s key opportunities, threats, strengths, and weaknesses when launching and growing the Freestyle Libre?
How did partnerships with other companies with unique capabilities help scale the impact and growth of Freestyle Libre?
What forms of consumer or physician resistance might have occurred in the introduction of Freestyle Libre? What steps might Abbot have taken to proactively manage these threats?
What new opportunities and threats exist in the beer industry today?
What recommendations would you have for Athletic Brewing to help it propel the non-alcoholic category to more than 50 percent of beer sales—Shufelt’s aspirational goal?
Beyond replicating the merchandise in its stores, how can Target.com deliver on the “Expect More” promise to its customers? What strategies are currently used and what strategies could be added?
Why is it important for a company to maintain its value proposition across all forms and channels of execution (in-store and digital channels in the case of Target)?
How did Tetra Pak align its value proposition and business model for competitive advantage?
If Tetra Pak were to become a relational value leader (like Redpath Sugar in this chapter), how would its strategy change?
In the case of Pampers, why is it important to establish a relationship with the buyers of its products and their families?
Why does Pampers Augmented Reality Storybook Series work to acquire new customers and strengthen customer relationships?
How might P&G leverage this series in a novel social media campaign?
How will Electricity Wizard’s strategies affect its bottom-line?
Assume the next stage in the sales process is to perform a follow-up call to those customers that have made an initial inquiry. Describe one step that Electricity Wizard could take to use information
What actions do you recommend Spotify to further increase its customer lifetime value?
How can Spotify improve its prospect lifetime value?
What is Spotify’s biggest competitive vulnerability?
Why do you think it was important for Peloton to have potential consumers see and experience Peloton bikes in order to drive consideration and purchase?
How can customer loyalty that leads to consumer-to-consumer word-of-mouth advertising be impactful for profitable scale of business performance?
How does Disney’s launch of Disney+ and the removal of its content from Netflix reflect the longstanding strategic direction of Disney?
Considering the features of a valuable brand, what are Disney’s biggest opportunities to further strengthen the Disney+ brand? What actions do you recommend?
Why did Red Bull’s brand strategy work at launch?
Will the Red Bull brand work across cultures? If so, why? If not, where will it break down and what should Red Bull do?
Evaluate Red Bull’s brand extensions: Do they support the brand to help it grow?
How does the “Hidden Spots” campaign build positive brand equity for Heinz?
How can Heinz’s partnership with video game companies benefit the Heinz brand in the long-term?
How does Gucci’s launch into the Metaverse reinforce its brand vision to “redefine luxury fashion?”
How can Gucci’s sales presence in the Metaverse benefit both the brand and bottom-line business for the company in the long-run?
What were some of benefits for Nintendo to partner with Niantic to release Pokémon GO?
How can Nintendo grow Pokémon GO in the future? What are its biggest obstacles to growth?
Why did Reliance Retail’s e-commerce strategy succeed so quickly after JioMart’s launch?
What are some of the risks and considerations that Reliance Retail needs to make when partnering with companies like Meta for future e-commerce platform development?
Why is Volvo’s subscription model a win-win for the customer and the company?
Which part of the automobile market is unlikely to prefer the subscription approach? Should Volvo compete for this market?
What type of innovation does Adidas’ campaign represent?
Develop two additional ways that Adidas might have innovated to increase acceptance of its new swimwear.
How can Dunkin’ leverage its success with its partnership with Charli D’Amelio to ensure that the younger demographic continues to regularly engage with the Dunkin’ brand?
Using the criteria to evaluate business leveraging options, what other growth options exist for Dunkin’?
Describe which assets and capabilities were effectively leveraged by Nike for its digital growth.
How did Nike’s digital growth impact the company’s core business? Was it a good idea for the company to shift its focus towards D2C sales?
What are the advantages and disadvantages of Amazon using a strategic partnership with 11st to enter the South Korean market?
Suppose Amazon decided to enter the South Korean market without a strategic partnership with 11st. How would you advise Amazon to best enter this new market?
What is the downside for Oatly to emphasize coffee shops when entering the Chinese market?
Consider coffee markets in Brazil, India, or Russia (the other BRIC countries). Will Oatly’s approach work in these countries? What other key entry strategy do you recommend?
Identify a digital acquisition that you think could build Airbnb’s business using any of the three strategies noted.
Locate an example of an acquisition by a technology that was a failure. What was the cause and what actions might have been taken to prevent this failure from occurring?
Evaluate Walmart’s reasons for exiting the UK.
Imagine that you are appointed as Asda’s CEO in 2021, what strategy would you prioritize to help the company increase its sales and market share in the UK?
What organizational factors were important to Itaú’ Unibanco’s digital transformation?
What growth opportunities do you envision for Itaú Unibanco and what is the best organizational approach to develop and implement these growth strategies?
Is Amazon or Alibaba a threat to Itaú Unibanco?
How did the new brand positioning guide the firm’s customer centricity?
Why was the Net Promoter Score an effective metric for Philips to adopt during its journey to customer centricity?
What are the three key aspects of LinkedIn’s customer management approach?
What new customers might Microsoft target with the data it has acquired and will continue to acquire from the LinkedIn acquisition? What types of companies would be most interested in this data?
Take 2 of the 10 factors contributing to Apple’s powerful brand and assess whether its actions over the last year support or dilute the brand.
Why is cannibalization such an important part of building an innovative brand?
In question 1, identify the marketing as opposed to the business strategy.Data From Question 1:What is a business strategy? Do you agree with the definition proposed? Illustrate your answer with
Consider the Gallo strategic decision. Describe how you would go about evaluating that decision.
Apply the marketing-myopia concept to print media, magazines, and newspapers. What is the implication?
What performance measure would you consider most important for McDonald's? For Chevrolet?
Pick an industry and a product or service. Engage in a creative-thinking process, as outlined in Chapter 11, to generate an improved offering. Do the same to create an entirely new offering that uses
Pick a product like Cadillac or Sara Lee Deli products or service like Mr. Clean Performance Car Wash or a car and home insurance company that is offered in a limited number of countries. Assess the
The Korvette concept was started and run by one person and his group of friends. How could its failure have been avoided? Was the problem one of strategy (overexpansion), or was it organizational?
Consider PowerBar, the strategy for which is summarized in the PowerBar case. What implications for the culture, structure, systems, and people would you suggest given the nature of the product and
What is a business strategy? Do you agree with the definition proposed? Illustrate your answer with examples.
Consider one of the following firms. Read the description of a business strategy in the text. Go to the firm's website and use it to gain an understanding of the business strategy. Look at elements
Consider the description of Walkers Crisps' strategic marketing activity. How would you evaluate their actions? How would you compete against them?
Which criteria to pick a strategy would you consider most important? Why? How would the context affect your answer?
Which quote at the front of the chapter do you find the most insightful? Why? Under what circumstances would its implications not hold?
Consider the segments in the male shopper insert. Describe each further. What car would they drive? What kind of holiday would they take? What beer brand would they buy?
What is a customer buying at Harrods? At Banana Republic? At Zara?
Consider the newspaper industry. Identify the competitors to The Financial Times and organize them in terms of their intensity of competition.
Evaluate Figure 3.5. What surprises are there in the figure? What are the implications for Bentley? For Audi?Figure 3.5 European Japanese Mercedes Assets and Competencies Benz Volvo BMW Audi Jaguar
Consider the automobile industry. Identify competitors to Land Rover SUVs and organize them in terms of their intensity of competition. Also, organize them into strategic groups. What are the key
What are the emerging submarkets in the adult snack food industry? What are the alternative responses available to confectionery and snack companies such as Cadbury and Walkers, assuming they want to
Identify markets in which actual sales and growth were less than expected. Why was that the case? Identify markets where a sales collapse was sudden. Explain why this happened.
What did the fax machine replace, if anything? What will replace (or has replaced) the fax machine? When will the fax machine disappear?
Develop a scenario based on the proposition that electric cars will continue to improve and take $15 \%$ of the automotive market in a few years. Analyse it from the point of view of an energy
Consider mobile computing using smartphones. Will this change the use of desktop computers? Laptop computers? Netbook computers? How? Will it change the type of computers made?
Pick a company or brand/business on which to focus. What are the major trends that come out of an environmental analysis? What are the major areas of uncertainty? How would a major company in the
Consider Cisco's 'telepresence' in videoconferencing, which upgrades the quality of the experience. Will it change the incidence of usage? What is driving the usage (or lack of usage) of

Showing 1 - 100 of 280