Question: 1 Define all the data sources you can get to help develop your personas. Include: A Demographic (age, gender, geography, work titles, CRM data, external

1 Define all the data sources you can get to help develop your personas. Include:

A Demographic (age, gender, geography, work titles, CRM data, external data like Hitwise or comScore).

B Psychographics (see section 6.2)

C Market data.

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