Question: 3. (LO 7.4, 7.5, 7.6, 7.7) Panera Bread sends out emails to customers to entice them to come and purchase food. Companies can tell if

3. (LO 7.4, 7.5, 7.6, 7.7) Panera Bread sends out emails to customers to entice them to come and purchase food. Companies can tell if (and when) customers open emails.

Assume that Panera Bread wants to use regression to determine if email open rates are related to subsequent food purchases. What are the independent and dependent variables in the regression? What additional variables would you suggest adding to the regression?

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