Sales of Riding Mowers. A company that manufactures riding mowers wants to identify the best sales prospects
Question:
Sales of Riding Mowers. A company that manufactures riding mowers wants to identify the best sales prospects foran intensive sales campaign. In particular, the manufacturer is interested in classifying households as prospective owners or nonowners on the basis of Income (in $1000s) and Lot Size (in 1000 ft 2). The marketing expert looked at a random sample of 24 households, given in the file RidingMowers.csv. Use all the data to fit a logistic regression of ownership on the two predictors.
a. What percentage of households in the study were owners of a riding mower?
b. Create a scatter plot of Income vs. Lot Size using color to distinguish owners from nonowners. From the scatter plot, which class seems to have a higher average income, owners or nonowners?
c. Among nonowners, what is the percentage of households classified correctly?
d. To increase the percentage of correctly classified nonowners, should the probability threshold be increased or decreased?
e. What are the odds that a household with a $60K income and a lot size of 20,000 ft2 is an owner?
f. What is the classification of a household with a $60K income and a lot size of 20,000 ft 2? Use threshold = 0.5.
g. What is the minimum income that a household with 16,000 ft2 lot size should have before it is classified as an owner?
Step by Step Answer:
Machine Learning For Business Analytics
ISBN: 9781119828792
1st Edition
Authors: Galit Shmueli, Peter C. Bruce, Amit V. Deokar, Nitin R. Patel