As an intern at a major cable network, you have been given a task associated with a

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As an intern at a major cable network, you have been given a task associated with a new show. The network plans to introduce a home makeover show called Hideous Houses. It will feature not only homes in desperate need of repair but also dwellings deluged with accumulated junk or those with haphazard additions. Producers say they are particularly interested in homes decked out in horrific colors, leopard prints, or disco, goth, or 1950s looks.

In preparation for the show, producers conducted multiple searches in three major cities and located hundreds of possible homes for the show. They did, however, want to avoid homes with structural damage suggesting that the home needed to be torn down.

Instead, they focused on homes that were eyesores in the neighborhood and perhaps exhibited bad taste. In some cases, neighbors recommended "hideous houses" as possibilities for the upcoming show.

Homeowners could receive up to $20,000 worth of renovations as well as national exposure on a major cable network. Expert designers and contractors will be called in to renovate. To be eligible, participants must own the home, have a front yard, and provide two areas needing major help.


Your Task. As part of your internship program, the producers of Hideous Houses ask you to prepare a persuasive message or a telephone script inviting a homeowner to participate in the show. The producer, who used to work with the Oprah show, cautions you to treat the owners with genuine respect. Given that the producers recognize that many people would be offended by being singled out for this program,25 should you reveal the name of the program? Your goal is to obtain a callback so that you can discuss details.

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Essentials Of Business Communication

ISBN: 9781285858913

10th Edition

Authors: Mary Ellen Guffey, Dana Loewy

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