In 1989, the New York Times reported that, if the Dow Jones Industrial Average increases between the

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In 1989, the New York Times reported that, if the Dow Jones Industrial Average increases between the end of November and the time of the Super Bowl, the football team whose city comes second alphabetically usually wins the Super Bowl [33].

How would you explain the success of this theory? Why did they choose the end of November for their starting date?

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