This project will help develop your Internet skills in using social media for marketing. It will also ask you to think about the ethical implications of using information gleaned from social media for business purposes.

You are producing hiking boots that you sell through a few stores at this time.

You would like to social media both to sell your boots and to make them well known. Visit a social network site of your choice (such as Facebook, Twitter, Pinterest or another of your choosing). Through the site you have chosen, search for posts that you think indicate the author might be interested in your products. Note all the information you can obtain, including information about the author.

• How could you use this information to market your boots?

• What ethical principles might you be violating if you use this information to sell your boots? Do you think there are ethical problems in using social media posts this way? Explain your answer.