Find a Facebook page for a brand or company. Evaluate that page. What do you think are

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Find a Facebook page for a brand or company. Evaluate that page. What do you think are the promotion objectives? Does the Facebook page foster engagement (are many followers posting messages directed at the brand)?

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Essentials Of Marketing

ISBN: 9781259573538

15th Edition

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

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