Go to the Macys.com website and consider the discussion in this chapter of online retailing and omnichannel.

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Go to the Macys.com website and consider the discussion in this chapter of online retailing and omnichannel. What else could Macy’s do to improve its online and offline shopping experience for customers.

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Essentials Of Marketing

ISBN: 9781259573538

15th Edition

Authors: William Perreault, Joseph Cannon, E. Jerome McCarthy

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