Consider the avocado data within the Case Study. What additional data fields might be necessary to explore

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Consider the avocado data within the Case Study. What additional data fields might be necessary to explore the following questions:

a. What is the average income of customers in the cities that yield the largest sales?

b. Do weather patterns impact the sale of avocados each week?

c. Does social media chatter influence the purchase of weekly avocado sales?

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Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

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