A lobbying organization designs a short questionnaire about its political position. It also includes a membership solicitation

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A lobbying organization designs a short questionnaire about its political position. It also includes a membership solicitation with the questionnaire. Is this approach ethical?

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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Question Posted: Sep 25, 2020 07:44 AM

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A lobbying organization designs a short questionnaire about its political position. It also includes a membership solicitation

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No the approach is not ethical Firstly lobbying is always considered unethical practic...View the full answer

Essentials of marketing research

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