List the decisions that researchers face in trying to construct a valid and reliable questionnaire. At what

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List the decisions that researchers face in trying to construct a valid and reliable questionnaire. At what stage do you think most questionnaires directed at students are most likely to go wrong?

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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