A pro-life group wanted to test the effectiveness of an anti-abortion commercial. Two random samples, each of

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A pro-life group wanted to test the effectiveness of an anti-abortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta. One group was shown the anti-abortion commercial. Then attitudes toward abortion were measured for respondents in both groups.

a. Identify the independent and dependent variables in this experiment.

b. What type of design was used?

c. Can this design be implemented in social media? How?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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