Question: 1. Gillette has successfully convinced the world that more is better in terms of number of blades and other razor features. How did it do

1. Gillette has successfully convinced the world that "more is better" in terms of number of blades and other razor features. How did it do it? Why has that worked in the past? Will it continue to work in the future? Why or why not?
2. Explain why Gillette's sports marketing partnerships have been so successful.

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