Choose a consumer product area (be very specific for example, choose shampoo rather than haircare products)

Question:

Choose a consumer product area (be very specific – for example, choose shampoo rather than haircare products) and list as many brands available within it as you can.

(a) What stage in the PLC has each product reached?

(b) What stage has the product class or form reached?

(c) Does any one organisation own several of the brands and, if so, how are these brands distributed across the different PLC stages?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For answer-question

Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

See More Books

Question Posted: Feb 01, 2024 07:00 AM

See More Questions

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
List three specific parts of the Case Guide, Objectives and Strategy Section (See below) that you had the most difficulty understanding. Describe your current understanding of these parts. Provide...
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
Which statement is correct? A) Tax credits reduce tax liability on a dollar-for-dollarbasis. B) Tax deductions reduce tax liability on a dollar-for-dollarbasis. C) The benefit of a tax credit depends...
Mr. San some withdrew $1000 from a savings account and invested it in common stock . At the end of 5 years, he sold the stock and received a check for $1307. If Mr. Sansome had left his $1000 in the...
What are the advantages of using a revocable living trust instead of a will to pass along property to would-be inheritors?
Some of the prior interviews suggest that the company is so cheap that they wont pay people what they are worth. Have you had similar experiences?
The adjusted trial balance of Big Ritas Music Company at June 30, 2016, follows: Requirements 1. Prepare Big Ritas multi-step income statement for the year ended June 30, 2016. 2. Journalize Big...
One of your clients occasionally smokes cigarettes. They have told you their partner does not know and that they would be very mad with them if they found out. One day their partner asks you if they...
If you have an image of China of cloth-capped workers slaving away in state-owned enterprises you had better think again. If the demand for luxury brands is anything to go by, with up to 25 per cent...
Define product positioning and summarise the reasons why it is important.
The table below shows the stock price, earnings per share, and dividends per share for three companies as of February 10, 2006: a. Determine the price-earnings ratio and dividend yield for the three...
How will appropriate and effective use of technology for managing the accounting and financial information flows and presentation be affected.
1 1. In the mythical nation of Oz, gasoline used to sell for $3.25 a gallon, and the natives purchased 120,000 gallons a week. Four years ago, the price rose to $4.25 a gallon, and the natives...
Most of us have experienced organizational conflict among employees or between employees and the boss. There is no simple answer as to why conflict exists in any organization. However, there are...
Jerome operates a clothing store. During the 2021/22 tax year, Jerome used his Mazdaforan estimated 9,000 km of businessrelatedtravel. Jerome had kept a logbook for this vehicle during the 2015/16...
One of your clients, Janice Tolk, has entered into an agreement with Dustin Crosby to sell her sole proprietorship for $850,000 on January, 17, 2024. Dustin has been impressed with your explanations...
On January 1, the company issued 10-year bonds with a face value of $200,000. The bonds carry a coupon rate of 10%, and interest is paid semiannually. On the issue date, the market interest rate for...
1) Predict the organicproduct formed when BzCl reacts with cyclohexanol. BzCl = benzoylchloride. 2) Provide the majororganic product of the reaction below. 3) Draw the structureof the product formed...
Go to www.queendom.com/tests. Click on the lists of personality tests. Take the hostility test. Do you think this is a reliable and valid measure of how prone someone is to generally act in a hostile...
What are six critical questions for a researcher in designing a questionnaire?
What advantages do Internet surveys offer in terms of order bias and survey flow?
Critically evaluate the following: "Employees are important organizational stakeholders and the ability to attract prospective trainee accountants is crucial for accounting firms, especially in a...
Professional standards allow auditors to use professional judgment in applying various auditing techniques (e.g. nature, extent, and timing of procedures). While this allows auditors to adjust their...
Paraphrase If a sales representative places an order for tire rims, for example, the system verifies the customer's credit limit, schedules the shipment, identifies the best shipping route, and...

Choose a consumer product area (be very specific for example, choose shampoo rather than haircare products)

Question:

Step by Step Answer:

Essentials Of Marketing

Students also viewed these Business questions