ETHICS One purpose of the United Kingdoms Market Research Society is to set and enforce the ethical

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ETHICS One purpose of the United Kingdom’s Market Research Society is to set and enforce the ethical standards to be observed by research practitioners. Go to its Web site at http:// www.mrs.org.uk. Click on its code of conduct and evaluate it.

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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