Evaluate and comment on the following questions, taken from several questionnaires: a. A university computer center survey

Question:

Evaluate and comment on the following questions, taken from several questionnaires:

a. A university computer center survey on SPSS usage:
How often do you use SPSS statistical software? Please check one.

• Infrequently (once a semester)

• Occasionally (once a month)

• Frequently (once a week)

• All the time (daily)

b. A survey of advertising agencies:

Do you understand and like the Federal Trade Commission’s new corrective advertising policy?
——Yes ——No

c. A survey on a new, small electric car:
Assuming 90 percent of your driving is in town, would you buy this type of car?
——Yes ——No
If this type of electric car had the same initial cost as a current “Big 3” full-size, fully equipped car, but operated at one-half the cost over a five-year period, would you buy one?
——Yes ——No
d. A student survey:

Since the beginning of this semester, approximately what percentage of the time do you get to campus using each of the forms of transportation available to you per week?

Walk —— Bicycle ——
Public transportation —— Motor vehicle ——
e. A survey of motorcycle dealers:
Should the company continue its generous cooperative advertising program?

f. A survey of media use by farmers:
Thinking about yesterday, put an X in the box below for each quarter-hour time period during which, so far as you can recall, you personally listened to radio. Do the same for television.

6:00 to 10:00 A.M. by quarter-hours Radio TV Radio TV 6:00-6:15 8:00-8:15 6:15-6:30 8:15-8:30 6:30-6:45 8:30-8:45 6:45-7:00 8:45-9:00 7:00-7:15 9:00-9:15 7:15-7:30 9:15-9:30 7:30-7:45 9:30-9:45 7:45-8:00 9:45-10:00


If you did not watch TV any time yesterday, X here ___
If you did not listen to radio any time yesterday, X here ___

g. A government survey of gasoline retailers:
Suppose the full-service pump selling price for regular gasoline is 232.8 cents per gallon on the first day of the month. Suppose on the 10th of the month the price is raised to 234.9 cents per gallon, and on the 25th of the month it is reduced to 230.9 cents per gallon. In order to provide the required data you should list the accumulator reading on the full-service regular gasoline pump when the station opens on the 1st day, the 10th day, and the 25th day of the month and when the station closes on the last day of the month.

h. An anti-gun-control group’s survey:
Do you believe that private citizens have the right to own firearms to defend themselves, their families, and their property from violent criminal attack?

——Yes ——No
i. A survey of the general public:

In the next year, after accounting for inflation, do you think your real personal income will go up or down?
1. Up
2. (Stay the same)
3. Down
4. (Don’t know)
j. ETHICS A survey of the general public:

Some people say that companies should be required by law to label all chemicals and substances that the government states are potentially harmful. The label would tell what the chemical or substance is, what dangers it might pose, and what safety procedures should be used in handling the substance. Other people say that such laws would be too strict. They say the law should require labels on only those chemicals and substances that the companies themselves decide are potentially harmful. Such a law, they say, would be less costly for the companies and would permit them to exclude those chemicals and substances they consider to be trade secrets. Which of these views is closest to your own?

1. Require labels on all chemicals and substances that the government states are potentially harmful.

2. (Don’t know)

3. Require labels on only those chemicals and substances that companies decide are potentially harmful.

k. A survey of voters:

Since agriculture is vital to our state’s economy, how do you feel about the administration’s farm policies?

Strongly favor

Somewhat favor

Somewhat oppose

Strongly oppose

Unsure

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Related Book For  book-img-for-question

Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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