Find examples of advertising that uses: (a) rational appeal (b) a fear appeal. Why do you think

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Find examples of advertising that uses:

(a) rational appeal

(b) a fear appeal.

Why do you think the advertisers have chosen these approaches?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Find examples of advertising that uses: (a) rational appeal (b) a fear appeal. Why do you think

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Essentials Of Marketing

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