Identify four problems a researcher might find while screening questionnaires and preparing data for analysis. entered through

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Identify four problems a researcher might find while screening questionnaires and preparing data for analysis. entered through terminals having touch-screen capabilities, or through the use of a handheld electronic pointer or light pen. Finally, data can be entered through a scanner using optical character recognition. Data entry errors can be detected through the use of error edit routines in the data entry software. Another approach is to visually scan the actual data after it has been entered.

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Essentials Of Marketing Research

ISBN: 9781260260465

5th Edition

Authors: Joseph Hair, David Ortinau, Dana E. Harrison

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