Essentials Of Marketing Research(5th Edition)
Authors:
Joseph Hair, David Ortinau, Dana E. Harrison
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$69.81
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1260260461, 978-1260260465
Book publisher: McGraw Hill
Book Price $69.81 : The book 'Essentials of Marketing Research' by Joseph Hair, David Ortinau, and Dana E. Harrison is a comprehensive guide to understanding the intricate methodologies and strategic applications of marketing research. Now in its 5th edition, this text adeptly equips students and professionals with the skills needed to navigate the dynamic field of marketing research. The book thoroughly covers the research processes, including problem definition, research design, data collection, and data analysis. By providing an array of case studies and real-world applications, it illustrates how marketing research is critical to making informed business decisions. A detailed solution manual and answer key are integral components of this edition, enabling readers to assess their understanding and application of concepts covered. The table of contents is meticulously organized to guide users through complex quantitative and qualitative methods, ensuring a structured learning path. Importantly, the text delves into advanced topics such as digital marketing analytics and ethical considerations in research, making it timely and relevant. The authors' approach, combining theoretical knowledge with practical application, has been well-received by academics and practitioners alike. This resource serves as both a foundational textbook for students and a valuable reference for professionals seeking to refine their research skills for strategic marketing insight. Understanding customer behavior and market segmentation is pivotal for developing targeted marketing strategies, and this edition underscores the importance of precise data interpretation and analysis. The pairing of this cheap book and its affordable manual offers a practical solution to study challenges.
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