Select an industry of your choice. Using secondary sources, obtain industry sales and the sales of the

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Select an industry of your choice. Using secondary sources, obtain industry sales and the sales of the major firms in that industry for the past year. Estimate the market shares of each major firm. From another source, obtain information on the market shares of these same firms. Do the two estimates agree?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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