Examine the positioning strategy of two or more ride-sharing platforms in your home market. How differentiated is

Question:

Examine the positioning strategy of two or more ride-sharing platforms in your home market. How differentiated is their positioning with regards to riders and drivers? Propose an improved positioning strategy for one of the firms.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For answer-question

Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

See More Books

Question Posted: Feb 03, 2024 12:01 PM

See More Questions

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
Harley-Davidson: Preparing for the Next Century There are very few products that are so exciting that people will tattoo your logo on their body. Richard Teerlink, Retired CEO, Harley-Davidson In...
In just over 11 years since its founding in March 2009, Uber transformed from a start-up to a company that has $65.6 billion in market cap as of October 9, 2020. Uber used technological innovation to...
Prepare a statement of cash flows in proper form using the inflows and outflows from questions 4-15. Assume net income (earnings after taxes) from the 2018 income statement was $10,628, and $5,000 in...
What are the steps performed by an OS to create a new process?
Presented below are the components related to an office block that Veenman NV is considering purchasing for 10,000,000. Instructions a. Compute depreciation expense for 2022, assuming that Veenman...
Continuing to focus on evidence associated with the act, concealment, and conversion, use the evidentiary material to continue the examination. In addition, the examiner also starts to think of terms...
Relevant-cost approach to pricing decisions. Burst, Inc., cans peaches for sale to food distributors. All costs are classified as either manufacturing or marketing. Burst prepares monthly budgets....
The topic is Database Management Systems What is the purpose of a database? What are the contents of a database? What is a database management system (DBMS)? What are the components of a database...
Choose an industry you are familiar with (such as cell phone services, credit cards, or music streaming) and create a perceptual map showing the competitive positions of different service providers...
Imagine that you have been hired as a consultant to give advice to The Palace Hotel. Consider the options facing the hotel based on the four attributes in the positioning charts (Figures 3.17 and...
On the Apollo 14 mission to the moon, astronaut Alan Shepard hit a golf ball with a golf club improvised from a tool. The free-fall acceleration on the moon is $1 / 6$ of its value on earth....
Barbara sells an asset to her wholly-owned corporation. The asset has a basis of $32,000 and a fair market value at the time of the sale of $27,000. What is the corporation's recognized gain or loss...
Sinco Company had $300,000 of income from business operations and $700,000 of allowable expenses. It also received $20,000 in dividends from a domestic corporation in which it owns 22 percent of the...
Explain how the slope coefficient and the intercept become interchanged when correcting for heteroscedasticity.
Concerns have been raised over building an Alberta pipeline. Amid the international environmental movement, the pipeline has emerged as a significant environmental concern. Assume you are a member of...
Which of the following corporate groups may file a consolidated tax return? a. Brother-sister group b. Parent-subsidiary group c. Both brother-sister and parent-subsidiary groups d. None of the above...
Investment in Stock On August 15, 2010, Cubs Corp. purchases 5,000 shares of common stock in Sox Inc. at a market price of $15 per share. In addition, Cubs pays brokerage fees of $1,000. On October...
Is the modified 5-question approach to ethical decision making superior to the modified moral standards or modified Past in approach?
Distinguish among discount houses, price-cutting by conventional retailers, and mass-merchandising. Forecast the future of low-price selling in food, clothing, and appliances. How will the Internet...
Discuss a few changes in the market environment that you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly.
Apply the wheel of retailing theory to your local community. What changes seem likely? Will established retailers see the need for change, or will entirely new firms have to develop?
They not only ask you for a bid price, but also request that you prepare a bid in the form of a professional report (including recap sheets, bid forms, etc.). The details of the required sections of...
An insurance broker, whether individual, corporate or partnership, must engage solely in the business of a general insurance broker, but this does NOT apply: a) To members who have been specifically...
A paralegal, has been told that if he bills $1,500 hours by January 1 of next year, he will receive a bonus. On December 1, Brad realizes he is within 200 hours of reaching his goal. What are some of...

Examine the positioning strategy of two or more ride-sharing platforms in your home market. How differentiated is

Question:

Step by Step Answer:

Positioning Strategies of Lyft and Ola A Comparative Analysis Both Lyft and Ola operate in large and diverse marketsbut their positioning strategies s...View the full answer

Essentials Of Services Marketing

Students also viewed these Business questions