Explore the websites of a management consulting firm, an online retailer, and an insurance company. Assess them

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Explore the websites of a management consulting firm, an online retailer, and an insurance company.

Assess them for ease of navigation, content, and visual design. What, if anything, would you change about each site?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Explore the websites of a management consulting firm, an online retailer, and an insurance company. Assess them

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Management Consulting Firm Website httpswwwmckinseycom Ease of Navigation The website is easy to navigate with a clear menu structure and intuitive sectioning The search function is also useful for fi...View the full answer

Essentials Of Services Marketing

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