The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Marketing Strategy” section.

a. A veterinary clinic located in another town gives its customers a 10 percent discount on their next vet bill if they refer a new pet owner to the clinic. Do you think that this would be a good idea for Hillside? Does it fit with Hillside’s strategy?

b. The same clinic offered customers a sort of cumulative discount—an end-of-year refund if their total spending at the clinic exceeded a certain level. That clinic sees it as a way of being nice to people whose pets have had a lot of problems. Do you think that this is a good idea for Hillside? Why or why not?