Think about your core customers, whether internal or external, and identify at least 2 key customer segments.For each of your identified customer segments, address the following:

1. 1. Describe each customer segment, including:
      • demographic information
      • psychographic information
      • specific customer needs in terms of products and service levels
      • customer attitudes and behaviors
      • preferred methods of communication
      • any environmental factors that influence their purchasing behaviors
   2. Judge the level of satisfaction for each customer segment and consider the factors that influence satisfaction
   3. Finally, develop a list of actions that you/your business could take to increase the level of satisfaction for each of the identified customer segments

Answer rating: 100% (QA)

Customer Segment 1 Small Business Owners Demographic Information Small business owners typically have businesses with fewer than 100 employees They may vary in age gender and ethnicity but commonly fa... View the full answer