What are the backstage elements of (a) a car repair facility, (b) an airline, (c) a university,

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What are the backstage elements of

(a) a car repair facility,

(b) an airline,

(c) a university, and

(d) a consulting firm? Under what circumstances would it be appropriate or even desirable to allow customers to see some of these backstage elements, and how would you do it?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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What are the backstage elements of (a) a car repair facility, (b) an airline, (c) a university,

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Essentials Of Services Marketing

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